Top 5 Social Apps Performance in Bulgaria Q2 2024

The second quarter of 2024 witnessed notable trends in the performance of the top 5 social apps in Bulgaria. Here’s a detailed look at their weekly downloads, revenue, and active users.

TikTok experienced a significant surge in weekly revenue, peaking at approximately $64K in the last week of June. Weekly downloads fluctuated, starting at around 14K in early April and reaching nearly 20K by mid-June. Active users grew steadily from about 1.1M to over 1.2M by the end of the quarter.

Bigo Live - Live Streaming App saw a mixed trend in revenue, starting at $1.5K in early April and fluctuating to around $756 by the end of June. Downloads remained relatively stable, hovering around 600 to 800 per week. Active users showed slight variations, maintaining around 5.9K to 6.1K throughout the quarter.

Grindr - Gay Dating & Chat showed a steady revenue trend, starting at $2K in the first week of April and closing at $2.3K in the last week of June. Downloads remained consistent, averaging around 400 to 500 weekly. Active users displayed minor fluctuations, ranging from 12.3K to 13.2K over the quarter.

Facebook exhibited consistent performance with revenue peaking at $1.7K in early May before stabilizing around $1.1K by the end of June. Downloads showed an upward trend, starting at 17K in early April and reaching nearly 18K by the end of June. Active users remained robust, fluctuating slightly around 3.8M.

Instagram saw varied revenue trends, peaking at $4.4K in early June. Downloads showed a consistent upward trend, reaching about 10.5K by the end of June. Active users remained stable, ranging from 1.08M to 1.1M throughout the quarter.

These insights are based on data from Sensor Tower, and more detailed analytics can be accessed on their platform.